Hand-baked.
Loud-mouthed.
Pet-obsessed.
A small kitchen, a stubborn dog, and a strong opinion about what pets deserve. That's the whole pitch.
It started in a kitchen
We were tired of squinting at ingredient lists nobody could pronounce. So we put on aprons, set the oven to whatever felt right, and started baking treats we'd actually feed our own animals.
The first batch was eaten faster than we could photograph it. The second batch went to neighbours. The third went to a tiny pet store down the road. The rest is in the cupboards of pets across the country.
Loud, on purpose
Pet food is full of beige labels and bland promises. We went the other way. Bright, brash, unmissable — because the treats inside are the real deal and they deserved a wrapper to match.
Every batch is made in small runs. Every ingredient earns its spot. Every recipe is tested by an army of unimpressed pets and the humans who love them.
Louder packs."
Our four bones
Real food
No fillers, no fluff. If it does not earn its place, it does not go in.
Small batch
We bake in runs, not factories. Fresher, better, louder.
Pets first
Every recipe is approved by the toughest critics on four legs.
Local roots
Made close to home, sourced from people we shake hands with.
Come say hi.
Bring the dog.
We love hearing what your pets think. Even when they hate us.