TREATS WITH ATTITUDE
Loud little snacks for picky pets and the humans who feed them. Small-batch, big personality, zero filler.
WAGS
The hot picks
★ Fave
Natural Chews
Beef Ear
★ Fave
Natural Chews
Beef Head Skin
★ Fave
Training Treats
Beef Lung Cubes
★ Fave
Natural Chews
Beef Pizzle
★ Fave
Natural Chews
Beef Tendon
★ Fave
Natural Chews
Beef Trachea
★ Fave
Natural Chews
Chicken Feet
★ Fave
Natural Chews
Chicken Necks
Made loud, made right
Made by pet people. For pet people.
We started at the kitchen table with one good dog and a stubborn belief that pets deserve better than the bland stuff. Every recipe is small-batch, every ingredient is one we'd happily eat ourselves.
Today we're still small, still loud, and still obsessed with the wag.
Words for the pack
What "small batch" actually means
Everyone says small batch. Almost nobody means it. Here is how we work — and why it matters for what ends up in the bowl...
Five signs your dog is bored (and how to fix it)
Restless evenings, half-eaten toys, that look. Boredom shows up in dozens of small ways — here is how we read the signs...
DIY treat night: bowl-toppers on a budget
When the cupboard is bare and the dog is judging, here is the fast, cheap, surprisingly impressive fix.
Stockists
FAQ shortlist
Word on the street
"Pixel demolished a whole bag in two days. We had to hide them. Five out of five paws."
"Switched from the bland stuff. Boomer is louder, happier and frankly insufferable."
"The chewy ones kept Athena occupied for an entire dinner. Worth every cent."
Don't miss a bite
New batches, restock alerts, and the occasional ridiculous deal. Drop your email — we promise to keep it loud, not noisy.